App Store QR Code Generator
Get more app installs from offline channels. A scannable QR code on a billboard, in-store display, or trade-show booth turns every passer-by into a one-tap download.
Fill in the fields above to generate your QR code.
Pick the right URL strategy
- Direct App Store link. Best when your audience is all on iOS — e.g. an Apple-only product. Get the URL from App Store Connect (looks like
https://apps.apple.com/app/idXXXXXXXXX). - Direct Google Play link. For Android-only audiences. Format:
https://play.google.com/store/apps/details?id=com.example.app. - Smart link. The most common choice. Use a free service like Firebase Dynamic Links (sunsetting), Branch, AppsFlyer, or your own redirect page that sniffs the User-Agent and forwards to the right store.
Add UTM tracking
App Store and Google Play both support campaign tracking parameters. On Google Play use &referrer=utm_source%3D...; on the App Store, attach campaign parameters via App Analytics. Tracking offline-to-install attribution is one of the highest-ROI things a QR code can do.
Best places to put it
- Out-of-home posters and transit ads.
- Receipt footers and packaging.
- Restaurant table tents (loyalty apps).
- Trade-show booths.
- Stickers in physical retail (delivery apps, ride-share).
Frequently asked questions
Should I use one QR for both iOS and Android?
Yes — point the QR at a smart link that redirects based on the user’s device. Otherwise you’ll need two separate QR codes labeled “iPhone” and “Android”.
How do I track installs from a QR scan?
Append UTM/campaign parameters to the store URL. Both stores expose campaign attribution in their respective analytics dashboards.
Can the QR code open the app if it is already installed?
Use Universal Links (iOS) or App Links (Android) instead of bare store URLs. The QR code points at your link, and the OS opens the app if installed and falls back to the store if not.